On Saturday morning, as I logged in to approve blogger requests, I spotted a figure. A figure I promptly screengrabbed and sent to co-founder Andy, along with a single word. It may or may not have been a swear word. Mum, if you're reading, it most definitely wasn't a swear word.
We are incredibly happy to announce today that more than 10,000 bloggers and vloggers – from more than 100 countries worldwide - have now signed up to bloggabase; keen to hear from relevant marketers.
If you work for a brand or agency that could benefit from working… Read more
This week in our Blogger Profile feature, we're talking to travel blogger Jeremy Jones, who blogs at Living the Dream with his wife and traveller-in-crime Angie. Since 2008 he has traveled to more than 60 countries on two long-term trips, for a combined total of more than 500 days!
Jeremy is also the author of The Long-Term Traveler's Guide: Going Longer, Cheaper, and Living Your Dream.
There is a great community around Jeremy's blog and we're happy to bring the
Please sum your blog up in one sentence:
Living the Dream is a long-term travel resource that helps others… Read more
Every week we talk to leading and upcoming marketers, in our catchily-titled feature, Marketer Profiles!
This week, we're talking to Phil Reed, the managing director of Leeds-based PR and social media agency, Aberfield Communications. The team at Aberfield works with clients such as First Direct, the NHS, Heineken and many others.
Hi Phil! How many years have you worked in your industry?
20-odd. The longer it becomes, the more vague it gets!
What sectors do you work in? What clients have you worked on?
I’ve worked pretty extensively in most sectors – probably the only exceptions… Read more
Every week, we catch up with bloggers signed up to the bloggabase network to talk about their blog, what inspires them, their top tips for new bloggers and more! This week we're profiling Abby Smith, who blogs at Beauty and a Blogger.
(Details at the end of the post if you'd like to be interviewed!)
Sum your blog up in one sentence:
I really couldn’t put my blog into any one category; I think I write about whatever makes me happy, my love of adventures and the bohemian lifestyle is present throughout most posts.
Link to one of your… Read more
Every week, we interview bloggers signed up to the bloggabase network, asking them to discuss their background, thoughts about blogging, marketing and more. (Details at the end of the post if you'd like to be interviewed!)
This week we're speaking to Gemma Louise Tranter, who owns blog Live Love Laugh. Gemma blogs (and vlogs) about a wide range of topics, including fashion, beauty, lifestyle, food and theatre - basically, as she says on her blog - anything she loves!
This week we're talking to George Poole, the marketing and PR co-ordinator at Bigjigs Toys. You may remember Bigjigs for a PR campaign from early 2013 when the firm threw its hat in the ring and bidded for the troubled West Coast Rail franchise (here's their letter and the Department for Transport response on PRexamples)!
How many years have you worked in your industry?
I have been working in the marketing/advertising/PR industry since I graduated from Bournemouth University in 2010 – and not looked back since!
What sectors do you work in? What clients have you… Read more
Every Wednesday, we'll be bringing you interviews with bloggers signed up to the bloggabase network, asking them to discuss their background, thoughts about blogging, marketing and more. (Details at the end of the post if you'd like to be interviewed!).
This week, we're talking to Hayley Carr - the blogger behind the award-winning beauty blog London Beauty Queen. Having previously worked as a social media manager at Saatchi and Saatchi, Hayley now runs her own consultancy service, LBQ Consultancy, specialising in social media and brand strategy for clients such as Glaxo Smith Kline, Unilever, Samsung UK… Read more
Every week, we'll be bringing you interviews with bloggers and marketers, asking them to discuss their background, thoughts about blogging, marketing and more.
This week, we are speaking to Leanne Reilly, a communications officer at Action Mental Health, nominated by the Northern Ireland Assembly Commission as its first ever Charity of the Year in 2012.
I've worked within communications for about six years now. I’m a Member of the Chartered Institute of Public Relations (MCIPR) and a member of the CIPR NI Committee.
What sectors do you work in?
I have always worked in-house in the Voluntary Sector, ranging sectors… Read more
At bloggabase, we like keep a close eye on the issues that matter within online marketing, and how these issues potentially affect our bloggers and customers. wrote on Monday to declare ‘the death of guest blogging’, we read it with a keen interest. When Matt Cutts talks, given Google’s authority and many sites’ reliance upon it for traffic referral, it’s important to take notice.
Update - the winner has been randomly selected and, as you can see in the widget below, the winner is...
Victoria Copeland, the blogger behind fashion blog Afluenza, on Twitter @veeveevogue!
Congratulations to Victoria and thank you to everybody that took part, we'll be back with other competitions in the future.
Merry Christmas to you all!
'Tis the season to be jolly and here at bloggabase, we're feeling particularly festive.
Our present to the blogosphere this Christmas is the chance to win a £250 Amazon voucher, just in time for some last minute online shopping! (We checked… Read more
On Tuesday 26th November, the inaugural #PRShow13 takes place – a London-based event from the CIPR (a UK-based professional body for public relations practitioners). The free-to-attend show has had more than 1,000 attendees pre-register and it looks like it’ll be the biggest PR event of the year, numbers-wise – kudos to the CIPR; what the team has done is really impressive. It’s a great chance for visitors to network, attend the paid-for education streams (featuring some great speakers) and learn more about tools and services that could benefit them.
Co-founder Andy Barr (@10Yetis) and… Read more
The 4 key points to take away from today's post from the ASA about bloggers, PRs and declaration of paid posts.
When talking to potential bloggabase users, a point that often comes up is that marketers would be interested in the service when they have a blogger outreach campaign to execute.
Of course, as somebody that co-created this very site to help brands and marketers find relevant (and importantly, opted-in) bloggers, I would say this, but I don’t understand this way of thinking from a PR perspective.
If you have been tasked with promoting a client’s product/s or service, my experience in PR wasn’t that you were explicitly contacting the media on behalf of that client – it was that you… Read more
bloggabase teams up with Talking Heads to offer 'Effective Blogger Relations' course delegates discounted rate
bloggabase has teamed up with marketing and PR course providers Talking Heads to offer delegates of an upcoming 'Effective blogger relations' course delegates a huge 25% discount.
Now recruiting business development executive, for growing online start-up
Good basic + 20% commission
Part-time freelance – 16 hours per week
www.bloggabase.com is an online database service that aims to connect thousands of bloggers and marketers in a relevant way that benefits both parties...
More than 3,000 blogs across a wide range of categories are now signed up to bloggabase, demonstrating that bloggers are keen to hear from PRs and marketers, provided contact is relevant and targeted.
Having launched in March, we're incredibly proud of the progress made so far, with freelancers, agencies, brands and organisations signing up for both free trials and paid-for subscriptions.
Bloggers and marketers alike have messaged us to say that the service has been of great use, something we know will continue the more both parties continue to sign up to the service.
Thanks to you all for your… Read more
Last week, we ran a competition offering marketers the chance to win a year-long platinum subscription to bloggabase, simply by signing up for a free 14 day trial account by midnight Sunday 5th May. The winner is...
Win a year's platinum level subscription to bloggabase simply by signing up for a free trial account before midnight Sunday 5th May 2013
Blogger engagement is a relatively new concept, but it is a potentially powerful strategy that all businesses need to develop. Bloggers are powerful 'influencers' and have significant vocal presence in many industries and marketplaces. By finding and matching a popular, successful blog to their brand, businesses can complement their existing marketing strategies and help establish and develop their products and services.
So, the day is finally here.
After more than 8 months of blood, sweat and tears, bloggabase.com is open for business!
As public relations professionals and bloggers ourselves, co-founder Andy Barr and I have created bloggabase so bloggers and marketers can both benefit from the service.
This short video demonstrates exactly why bloggabase is the best blogger outreach tool for marketers. Ignore my dulcet Gloucester tones - since when did corny American voiceovers become the norm!?
A key difference compared to other services is that every one of the thousands of bloggers you'll find… Read more
You may have spotted the story of two Indian tech bloggers who had a torrid time of it courtesy of Samsung, who basically wanted to use them as brand ambassadors.
Well, legendary technology journalist Charles Arthur of The Guardian asked for opinions regarding blogger declaration with regards to freebies and paid-for-posts and it seemed too good an opportunity to turn down!
Have a read of my quote on behalf of bloggabase.com in the piece here: The Samsung controversy and the murky world of tech blogging.
Huge thanks to Charles for asking me to contribute something towards… Read more
Just a quick note to say that, as bloggabase.com is a project I'm building to improve blogger relations alongside my day job, balancing a start-up with other responsibilites stretches the best of us!
I'm getting married this Sunday and as such, I've had a busy week tying up last minute things - the reason there hasn't been a #BYSKA update. I'm away on a honeymoon next week, but will be back after that to keep you all updated.
Here's to hoping it's not just my mum reading this...!Read more
Here we are, the third day of 'Blogs You Should Know About', our daily feature promoting your blogs, or just blogs you enjoy.
Here are three blogs you should know about related to fashion according to other bloggers!
1. Blink and You'll Miss, recommended by Kelly McGrath
my blog is Blink and You'll Miss - A London based fashion blog featuring outfit posts, reviews and fashion news #BYSKA
2. DANIELLEYC,… Read more
Here we are, the second day of 'Blogs You Should Know About', our daily feature promoting your blogs, or just blogs you enjoy.
Here are three blogs you should know about related to food and drink according to other bloggers!
---1. Polka Dot Kitchen, recommended by theDIBB Podcast and Stephanie Large:
- Here at @DIBBcast Towers, we're big fans of @polkadotkitchen :-)
- my fav is @polkadotkitchen :)
LINK: Read more
We had dozens and dozens of recommendations in a couple of days for 'blogs you should know about' across 9 different blog subjects.
Without further ado, here are three blogs you should know about related to technology and gaming according to other bloggers!1. Recommended by Andi:
@bloggabase Gizchina.com is the place to learn about the best technology and news from the fastest growing market! #byska2. Recommended by Martin Watts
Hey @bloggabase one #byska is @ Read more
To celebrate bloggers you might not yet know about, we’re launching a daily blog feature we're going to call ‘Blogs You Should Know About’. #BYSKA for short. Catchy, we know.
We’re inviting you to tweet us @bloggabase and tell us about a blog in 140 characters. It could be your blog, or just one you enjoy reading. Be sure to include the blog's Twitter profile in the tweet if it has one!
Every day, we’ll have a different blog subject focus, running on a two week rotation, detailed below. We’ll bring you three blogs every… Read more
We woke up this morning to find that Pocket-lint - the largest independent gadget news and reviews site in the UK - has made bloggabase its website of the day!
Here's the article, entitled 'improving the blogger marketer relationship'.
Ian Hughes points out that bloggers are often contacted by marketers 'hawking all kinds of tat and nonsense offering “golden opportunities” and “unrivalled expert assistance”', and says that 'filtering the stuff you might be interested in from the utter dross can be a full-time job'.
The article ends by declaring us 'one to watch, definitely' - which is obviously incredibly… Read more
While we're still working on some development and blog recruitment (thanks to all bloggers who've signed up so far!), we've also been busy thinking about promotion, ensuring both bloggers and marketers hear about us.
Recently, blogger and comms consultant Emily Leary wrote about us on Thinking Comms, asking 'Can bloggabase improve blogger relations with its new directory service?'. Emily interviewed us to write the piece, and kindly said she think bloggabase.com 'could help PRs make better approaches' when it launches.
This week, PR industry bible PR Week featured bloggabase.com in an… Read more
I’ve read a couple of blogs today looking at the rise of ‘blagger bloggers’.
In this piece on The Wall, Automotive PR’s Tom Callow mounted a case against motoring bloggers who feel they have a right to test drive new models. SparklySexyCool further discusses the point by adding their thoughts in a blog entitled ‘Rise of the Beauty Blaggers?’.
With more than 200m registered blogs worldwide and 2.3bn internet users (according to Callow’s piece) the potential influence of bloggers is indisputable. But some, as he mentions, inappropriately ask for the world on… Read more
One of the key features of bloggabase.com is that we display a cost per article price personal to each blogger, based on a number of factors.
While, much like Google, we don’t want to give the specifics with regards to how our algorithm is calculated, we can say that it is based on a number of statistics specific to each and every blog added.
As Andy mentioned in the blog post below, every service’s first day is a mixture of highs and lows. We have been bug-fixing through the night and hope the majority of issues have been sorted.
However,… Read more
So, day one has gone really really well but let's not start back slapping and high-fiving just yet. Day two is nearly upon us and we need to bug fix, a little update on where we are at.
If you've poked around the site, chances are, you've seen what bloggabase.com is and who it's for. One thing I don't think we can overstate, though, is why we've launched it.
Andy and I have worked together ever since he was smart/drunk (I hope he'd claim the former, though we both know it's probably the latter) enough to make the decision to employ me, almost five years ago. In that time, I feel very fortunate to have worked in public relations at a time when the way people consume news and opinions has developed beyond anything we recognised just ten short years ago.
This rate of change means that while everybody can and will profess to be an expert; very few are, if indeed anybody can be. Blogging isn't all that new. But the appreciation of how blogs can reach potentially large niche readerships seems to be, and in that, we have a problem:
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