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1. Why should I subscribe to bloggabase?

1) bloggabase is the only blog database service where EVERY blogger has signed up themselves, which means, they genuinely want to hear what you have to say. As PR people ourselves, we know how beneficial getting client mentions on blogs can be – especially given the fact niche audiences are much more likely to be interested in products and services related to their areas of interest – but, as bloggers also, we were sick of the frankly terrible pitching efforts of the industry as a whole.

2) Bloggers have to fill out profiles, stating what they do and don’t want to hear about. Our search function is simple, allowing you to find blogs by categories, keywords, demographics and even whether they accept guest blog posts. Depending upon your level of subscription, you can create lists and easily export email addresses. We highlight the SEO (search engine optimisation) benefit of every blog using an algorithm that takes into account a number of key factors and also provide a social media score where bloggers have provided certain social media profile information.

3) We’ve created a unique blogger request service, where bloggers can easily request information for posts, giving you an easy way to see if your clients or brand fit with that particular blog.

2. Can’t I just find blogger email addresses on their sites?

Not every blogger lists their email address on their site. The process of highlighting and finding contact information for relevant blogs is also time-consuming. We give you an easy to use way to contact bloggers that want to be contacted.

3. What’s this ‘report a user’ feature all about, then?

Our aim is to improve the relationship between bloggers and marketers in a way that benefits both parties. If bloggers feel that they’re being inappropriately targeted or threatened to only blog positively, we’ve given them a way to highlight this. We ask bloggers to first ensure that they’ve given us all the correct information, as marketers can only go on what bloggers have told them. However, if bloggers are sure that they are being contacted with products or services that don't fit in with their blog readership or interests as they’ve described them, they can report that marketer. If more than three separate bloggers identify one marketer as targeting them irrelevantly or threateningly, that person's account will be frozen and they will be unable to access the blog database for a period of time, giving us the chance to contact them and get to the bottom of the issue.

4. Can I see what bloggers have already signed up?

Here’s a real time bar chart showing number of bloggers who’ve specified their blog fits into the respective categories. Please note, weddings and gambling was added very recently, so these won’t be as populated as others

5. Does bloggabase facilitate payments for posts?

No. We are here to provide the platform to find and contact bloggers only. If a blogger replies and states that they will post provided the marketer pays for that placement, a) that payment must happen in a mutually agreed way between the marketer and blogger away from bloggabase and b) we ask that the blogger and marketer enter into the agreement understanding the legal and ethical issues surrounding paid for posts.

6. What is your stance regarding paid-for links?

At, we strongly recommend that bloggers disclose in the actual post if they accept payment for an article, by stating it is a 'sponsored post'. As for monetising blogs, this is a slightly more complex issue and one both the marketer and blogger should understand fully before accepting or making payment for a post.

The issue of being paid to blog is a big one in the industry, but we appreciate that many bloggers want to make a living blogging and actively encourage them to do so. There is nothing wrong with accepting money from marketers asking to promote their own or their clients' products and/or services. However, there is an issue when it comes to linking in articles bloggers have been paid to post. In short – if you're being paid to post, these links should be 'nofollow' links. Google (and other search engines) like websites that are linked to by other sites. It means they're both relevant and trusted enough to be linked to. As such, Google will reward sites with many links to them by awarding them better search engine rankings. However, Google doesn't count 'nofollow' links, as its bots just crawl right on past them.

Google doesn't want companies with more money essentially buying their way to the top of its natural search engine rankings. A good ranking should be based on how relevant a site is to the searcher's query, not how much money that site has to spend getting there.

If a blogger decides to accept money to link without including the 'nofollow' tag, their site may well be penalised by search engines, and as such, it won't receive traffic it may have otherwise received.

With regards to accepting products to review or trialling services or experience, readers should not mind, as it's better for them to read content if the blogger has first-hand experience of whatever it is they’ve been contacted to post about.

Click here to read more about 'nofollow' links on Google's webmaster content guidelines.

Google guidelines also state that including a ‘follow’ link alongside reviews about free products ‘can’ negatively impact a site’s ranking in search results. Again, this is at the blogger’s discretion and we’d always recommend disclosure. Readers appreciate honest reviews, positive or negative.